WEBROOT SOFTWARE CASE STUDY
A leading provider of award-winning consumer and business security software, Webroot Software pioneered the antispyware market more than a decade ago. Still on the cutting edge, the company continues to develop innovative antivirus, antispyware, firewall, backup, parental control and Internet privacy products from its offices worldwide.
A go-to e-marketing agency, Webroot came to Malenke | Barnhart to create targeted campaigns—often with quick turnarounds—to execute the company’s multifaceted online marketing strategy.
Webroot challenged us to:
- Execute robust e-marketing campaigns.
- Drive leads to the Webroot website.
- Target individual products to specific end users.
- Maintain a consistent online and offline brand image.
Malenke | Barnhart created campaigns that feature:
- Integrated creative from static and Flash banners to landing pages.
- Creative concepts tailored to both residential and business audiences.
- Branded messaging and design to build Webroot’s online presence.
Results poured in:
- Malenke | Barnhart’s e-marketing campaigns for Webroot achieved up to a .22% click-through rate—double the industry average.