WEBROOT SOFTWARE CASE STUDY

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Securing Click-Throughs

A leading provider of award-winning consumer and business security software, Webroot Software pioneered the antispyware market more than a decade ago. Still on the cutting edge, the company continues to develop innovative antivirus, antispyware, firewall, backup, parental control and Internet privacy products from its offices worldwide.

Overview

A go-to e-marketing agency, Webroot came to Malenke | Barnhart to create targeted campaigns—often with quick turnarounds—to execute the company’s multifaceted online marketing strategy.

Challenge

Webroot challenged us to:

  • Execute robust e-marketing campaigns.
  • Drive leads to the Webroot website.
  • Target individual products to specific end users.
  • Maintain a consistent online and offline brand image.

Solution

Malenke | Barnhart created campaigns that feature:

  • Integrated creative from static and Flash banners to landing pages.
  • Creative concepts tailored to both residential and business audiences.
  • Branded messaging and design to build Webroot’s online presence.

Upshot

Results poured in:

  • Malenke | Barnhart’s e-marketing campaigns for Webroot achieved up to a .22% click-through rate—double the industry average.

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