KOELBEL AND COMPANY CASE STUDY
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With nearly 60 years in Colorado real estate development, family-owned Koelbel and Company is one of the region’s most enduring and innovative firms. Throughout its history, its multigenerational leaders have understood the company’s role as custodians of the land for a short time, with results that last for generations.
Koelbel and Company came to Malenke | Barnhart for six new websites: five for individual Colorado communities, plus a new corporate site. They wanted a digital partner to help create broad appeal with the company’s diverse audiences by exuding stability, longevity and professionalism.
Koelbel and Company challenged us to redesign its six sites to:
- Feature unifying elements as well as distinguishing characteristics.
- Provide detailed information for varied audiences: potential home buyers, brokers, investors and builders.
- Update easily in-house.
Malenke | Barnhart created six new sites that:
- Have distinct community identities.
- Are united by a mutual professionalism.
- Appeal to customers as well as partners and investors.
- Share a common template to reduce development time and costs.