Process
Simple. Not Simplistic.
Malenke | Barnhart can be a paradox. Take our process: Like us, it looks straightforward. Five steps, and you’re done. Delve deeper, and you’ll find unforeseen layers of form and function, art and strategy, order and innovation. Proof that uncomplicated doesn’t equal one-dimensional.
Proven Process
Step 1: Inquire
Whether we’re creating a website or a video, we start projects by immersing ourselves in your business, products and services to create a solid foundation on which to build. In this step, we may learn about your:
- Objectives
- Users
- Industry
- Competition
- Brand
- Content
- Technology
- Benchmarks
Step 2: Imagine
Here the Malenke | Barnhart team analyzes our Inquire phase learnings, creates detailed user profiles, brainstorms creative concepts and defines strategic approaches. This step can include:
- Personas
- Use cases
- Concept
- Brand Strategy
- Content Strategy
- Social Strategy
- Visual Strategy
- Technology Strategy
Step 3: Invent
In this step, Malenke | Barnhart engages our user experience and creative teams in transforming the conceptual and strategic approaches we devised into the underpinnings of the finished product. Here, we can create:
- Database Design
- Code Architecture
- User Flows
- Interactions
- Taxonomy
- Site Map
- Navigation Scheme
- Content Matrix
- Wireframes
- Prototypes
- Storyboards
- Look and Feel
- Visual System
- Tone and Voice
Step 4: Implement
When we’ve finished inventing all of the key product elements, all that’s left is to execute. Here we produce the final content, designs and code, bring it all together, test and launch. This step can include:
- Copy
- Visual Design
- Production Design
- A/V Production
- Front-end Code
- Back-end Code
- Site Population
- Content Styling
- End-to-End Testing
- Launch
Step 5: Improve
Our work doesn’t end when the finished product goes live. Post-launch, Malenke | Barnhart can provide:
- Site Monitoring
- Social Monitoring
- Usability Testing
- Metrics Analysis
- Recommendations